It's easier and cheaper to connect with consumers than ever before. Yet most companies are experiencing a loss of connection with consumers, struggling with declining customer response rates, and finding their consumer engagement initiatives delivering less-than-expected ROI.
Simply being connected does not mean having a relationship of value with a customer. Connection without presence is a dangerous economic illusion in this age of commoditized connectivity. Presence develops and enables profitability. It is presence that makes an authentic connection with consumers, presence that moves customers through the customer life cycle, presence that turns a first-time buyer into a repeat customer and ultimately an advocate for your brand.
Author Phil Kelley Jr. will help you understand where you need to focus your leadership vision and how to enable all your communication initiatives to be present with your customers. Presence leads profitability.
